CONTENTS

Introduction .................................................................................................................................. 3 

UNIT 1 ............................................................................................................................................ 5

How to Promote the Image ........................................................................................................... 6 

Web Resources ............................................................................................................................ 11 

UNIT 2 .......................................................................................................................................... 13 

Do’s and don’ts............................................................................................................................ 14 

Web Resources ............................................................................................................................ 17 

UNIT 3 .......................................................................................................................................... 18 

Platforms/Tools to use ................................................................................................................ 19 

Web Resources ............................................................................................................................ 25 

Key Terms .................................................................................................................................... 27

 Final Assignments ........................................................................................................................ 28