CONTENTS
Introduction .................................................................................................................................. 3
UNIT 1 ............................................................................................................................................ 5
How to Promote the Image ........................................................................................................... 6
Web Resources ............................................................................................................................ 11
UNIT 2 .......................................................................................................................................... 13
Do’s and don’ts............................................................................................................................ 14
Web Resources ............................................................................................................................ 17
UNIT 3 .......................................................................................................................................... 18
Platforms/Tools to use ................................................................................................................ 19
Web Resources ............................................................................................................................ 25
Key Terms .................................................................................................................................... 27
Final Assignments ........................................................................................................................ 28
